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PadelPlay
The Situation
PadelPlay is a sports technology company focused on making professional-grade padel analytics accessible to everyday players and clubs. As padel rapidly gained popularity across Europe, the company needed to move fast.
PadelPlay's vision required an integrated system combining physical hardware sensors, mobile applications, and AI-driven analytics — all working together in real time. The timeline was set by the market, not by what was technically comfortable. Social and coaching features were in scope from the start.
What We Did
One Primero built a connected system integrating hardware sensors with mobile applications, giving players and coaches real-time access to performance data on the court.
The analytics layer used AI to process shot distribution, rally tracking, and player trends. It translated raw sensor data into insights that were actually useful to a player trying to improve and a coach trying to guide them.
Social features including match sharing and leaderboards, and personalized coaching tools, were built into the platform to drive the engagement and retention PadelPlay needed. Scalable cloud infrastructure was part of the design from the start, not an afterthought.
What Followed
PadelPlay went from concept to a consumer-ready padel tracking system live in the European market. Players receive real-time data insights on their own performance. Coaches have the tools to deliver personalized guidance. The social layer gives both a reason to stay engaged beyond the individual session.
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