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Great Day Improvements
The Situation
Great Day Improvements is a leading home improvement company operating multiple brands across the United States with over 4,500 employees. The company's business model relies heavily on outbound dialling to connect with homeowners and drive revenue across its brand portfolio.
Shortly after implementing a personal connection dialer, a system issue emerged that prevented scripts from completing correctly. Storage filled continuously and new leads could no longer be loaded. Outbound dialling came to a halt — a core revenue channel had stopped functioning across multiple brands simultaneously.
What We Did
One Primero worked through the underlying issue within the RingCentral environment, ensuring scripts executed correctly and leads could be processed without disruption. A more proactive approach to platform oversight was introduced, allowing potential issues to be identified earlier before they impacted production. Direct communication channels replaced ticket-based support.
As additional brands were brought onto the platform, One Primero aligned stakeholders across the organization and introduced consistent outbound dialling practices, creating a unified operating model that could scale without increasing operational overhead.
What Followed
Great Day Improvements moved from a disrupted and reactive outbound environment to one that could be operated consistently and with confidence. Outbound dialling was restored, lead execution improved, and processes became more aligned across brands.
One Primero continues as an embedded managed services partner, covering ongoing optimization, CRM integration coordination, and performance review cadences across the brand portfolio.
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