.png)
Qiddiya
The Situation
Qiddiya is Saudi Arabia's flagship entertainment, sports, and culture destination under Vision 2030. One of the largest development projects in the Kingdom's history, it manages massive vendor volumes, complex approval workflows, and multi-billion-dollar supplier relationships.
Manual processes created bottlenecks across vendor evaluation, RFP generation, and contract review, slowing decisions and exposing the organization to compliance and approval risk. No real-time visibility existed into procurement spend across the programme.
What We Did
One Primero built and deployed a suite of custom AI agents through Microsoft Copilot Studio, integrated directly into Qiddiya's existing Microsoft 365 environment — automating the highest-friction points in the procurement lifecycle without disrupting workflows already in place.
The Vendor Comparison Agent automated analysis of vendor proposals. The RFP Assistant streamlined RFP generation with built-in compliance checks. The Contract Review Bot handled clause extraction and risk identification. The Spend Analysis Agent surfaced real-time procurement spend insights, giving leadership visibility that had not previously existed.
The first agent was in production three weeks after engagement start.
What Followed
Vendor evaluation is 60% faster. Manual procurement tasks are down 40%. The procurement teams that were absorbing the overhead of manual evaluation, document generation, and contract review now have that capacity back. Leadership has real-time visibility into spend across the programme for the first time.
One Primero engineered a Cognigy–NiCE CX integration that automated self-service, payments, and agent assist — without disrupting existing workflows
Read the Full Case Study →
No existing API framework. No defined endpoints. One Primero deployed CXone and co-designed the ServiceNow integration from scratch with Netsmart's IT team.
Read the Full Case Study →
A production-blocking dialer failure resolved and a more scalable outbound operating model established across multiple brands.
Read the Full Case Study →