Global Sports Performance Platform

50+ engineers embedded into a global sports technology company to build an AI-driven performance platform serving trainers, coaches, and players across 122 countries.
1M+
Active users across 122 countries
60%
Cost savings vs. Western hiring
50+
Engineers embedded
Close-up of a soccer player approaching a football on a grass field, moments before striking the ball during play.

The Situation

JOGO is a sports technology company providing an AI-driven performance platform used by trainers, coaches, and players worldwide. At the time of engagement the platform was serving over one million active users across 122 countries. JOGO has since been acquired by 433.

As the platform scaled globally, the organization needed to grow its engineering capacity rapidly to improve capabilities, meet demand, and maintain the quality expected by a professional sports audience. Building an equivalent team locally in Western markets was too slow and too expensive.

What We Did

One Primero deployed a dedicated augmentation team integrated directly into JOGO's product engineering organization, contributing across development, data science, and platform reliability.

The team built mobile applications using computer vision and neural networks to capture and process player movement data, a web application for trainers to create personalized skill development plans, and a data warehouse integrating information from sensors, wearables, and applications. Machine learning models provided the analytical depth behind performance insights.

What Followed

The platform reached and sustained over one million active users across 122 countries. The augmentation model delivered 60% cost savings on developer hiring versus comparable Western market rates. Platform performance and feature velocity were maintained throughout the period of rapid international growth. The platform was subsequently acquired by 433.

Capabilities Used
Team Augmentation
Computer Vision & Neural Networks
Mobile Application Development
Data Science & ML
Scalable Platform Infrastructure
Client
JOGO
Sports Technology · Global
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